Program Benefits & Features

  • Financing and open house fliers for listing
  • Joint advertising ventures- mailers, postcards, emails, etc.
  • Agent training and information
  • Co-branded social media exposure
  • Lunch & learn opportunities
  • Closing binders
  • Ongoing campaigns
  • File/ market updates sent twice a week- LSU’ s and milestone

Processing, Underwriting, and Closing done at a branch level, letting us stay in constant communication


By promoting your listings in print, online, through call capture and financing- WE BRING BUYERS TO YOU!

  • Zillow
  • Lending Tree
  • Other lead sources

Our business is to help grow your business.

  • Database follow-up and ongoing campaign
  • Monitor Base
  • Top of Mind
  • Post-Closing
  • Renter Campaign
  • FSBO Campaign
  • Drip Marketing
  • Newsletters

Primary Residential Mortgage, Inc.’s Exclusive Business Development Tool

Avenu is a single, community-based platform that integrates all your real estate activities – lead creation, transaction management & client relations. It’s everything you need to know and everywhere you need to go.

Seller Finder Campaigns

The next listing is always just around the corner! Simply choose a home profile and the Avenu Seller Finder™ algorithm creates and scores a list of ideal potential home sellers. Use that list of potential sellers to create a targeted call campaign, customized mail campaign or to find your clients their dream home!

Buyer Finder Campaigns

Find the people most likely to buy your client’s home! Using a number of factors like age, income, and family size, the Avenu Buyer Finder™ algorithm creates a list of likely buyers for your listing and helps you create a targeted mail campaign.

Plus, manage your clients, buyer and seller transactions and schedule unique print campaigns directly from your Avenu app.

Right now Avenu is free for all Agents!

PRMI’s powerful new CRM that allows us to send polished marketing content, access sales tools & so much more!

See how it can help grow your business.

Pipeline Access

Surefire allows you to log in and see where your client is at in our pipeline. You’ll also have access to notes about each file, so you can stay up-to-date on any documents needed, conditions and anything else that may be imperative to your client’s home loan.

Milestone Emails

Clients will continuously stay in-the-know about where they are at in the loan process. Milestone emails are automatically generated every step of the way. These emails also allow for cobranding, so you can ensure you’re making a lasting impression even after closing.

Co-branded Campaigns

Surefire allows us to send co-branded flyers, emails, even dynamic videos to ensure a cohesive experience for prospects allow us both to grow our business for years to come.

Win more listings, generate more leads!

  • HD Virtual Tours
  • Dedicated Property Websites
  • Facebook Integration
  • “Win the Listing” Listing Presentation
  • Lead Generating Squeeze Pages
  • Mobile Device Home Tours
  • Call/Text Capture System
  • Take Back Your Leads from Trulia/Zillow
  • Print Fliers
  • And Much More!





Why Monitor Base? Ask yourself this…

  1. How are you staying in touch with your past client data base?
  2. How do you know when they are ready to buy or sell?
  3. Are you calling them or are you waiting for them to call you?
  4. Do you want to be the neighborhood realtor?
  5. How are you identifying what homes have the highest probability of responding to your marketing campaigns?

How We Work Together

Any client referrals or borrowers that are not credit qualified are enrolled into a program which helps to monitor their credit activity and will send a notification when they meet the credit standards with a firm offer of credit mailed back and then the referral is turned back to the realtor.

How To Get Started!

  • Call me to set up an account.
  • Monitoring takes 25-30 days to start the predictive monitoring cycle.
  • Once a client is identified or led the firm offer of credit letter is provided to the client.
  • I call the client to follow up on the inquiry and start the pre-qualification process.
  • I notify realtor to figure out best plan of action.
  • Call, send a personal mail piece, knock on door. (Neighborhood Discount Program).
  • Sell home, Buy—CLOSE a new deal.

ALL FREE AS A PARTNER –  I pay for the leads and drive them back to you!